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You are here: Home / Blog / How to Design an Ecommerce Website Using WordPress Even If You’re Not a Designer

How to Design an Ecommerce Website Using WordPress Even If You’re Not a Designer

March 11, 2026 by Trent Jessee Leave a Comment

What You Will Learn
  • How to design a professional ecommerce site with no design experience
  • How to use the Avada WordPress theme’s ready-made templates
  • Where to find free, high-quality commercial images for your site
  • How to create and upload your logo and favicon
  • How to optimize your images and why it matters for speed and sales

Getting Started With the Basics of Designing Your Ecommerce Site

If you are like most people building an ecommerce website — whether on WordPress or any other system — a lack of design talent can be a real roadblock. It holds a lot of people back from ever getting their site up and running.

This third step in the ecommerce training series focuses on helping you understand the basics of designing your site using the Avada WordPress theme, which you can download here. I chose Avada because it lets you customize the design of your site easily without being a professional designer.

It is always good to have some basic design knowledge for any website. But if you have no design talent or knowledge whatsoever, the video below shows you how to use any of the professionally designed templates that Avada includes as your starting point.

Quick Tip About Design

While I am not personally a professional designer, I have a great team that does professional web design. If you would rather have us design your WordPress ecommerce site for you, contact us here. And if you design it yourself, keep one thing in mind: what you think looks nice is not always the most effective at persuading visitors to convert and buy. Design for the customer, not just for your own taste.

If you need help getting started with the basics of designing your ecommerce website, this is the tutorial for you. It will not train you to be a professional designer, but it will teach you the basics of using the professional Avada WordPress theme to customize your site. By the end of the video, you will know how to use the Avada theme to design your site the way you want.

This Video Will Teach You:

  • How to find and use free, high-quality commercial images to design your site
  • How to use the Avada WordPress theme settings to design your site
  • How to design and upload your logo and favicon to your site
  • How to optimize images using Pixlr and why that is important
  • How to outsource the basics — like logo design — using Fiverr

Leave a comment or question at the bottom of this page if I can help. Or contact me here.

Action Steps

Step 1 — Set Up Your WordPress Site

Set up your site on the same hosting system I use myself, so you have a fast, secure foundation to design on.

Set Up Your Hosting With Bluehost →
Step 2 — Get 15% Off Spocket

Get a special 15% off access to a huge database of USA dropship suppliers you can import into your ecommerce store with the click of a few buttons.

Set Up Your Spocket Account →

Once your site is designed and your suppliers are connected, the next step is filling it with products and getting it ready to sell. For the full picture, see the free list of 86 USA dropshipping suppliers and the guide on choosing a profitable niche to make sure you are selling the right products to the right people.

If you would like personal help designing your ecommerce store and getting it ready to sell, book a free 30-minute call with Trent here.

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