The best email marketing automation services don’t just deliver your emails at a 99% success rate or better into your customer’s inbox — they also provide the tagging systems, split-testing tools, and customer support you need as an online business owner.

If you’ve been around internet marketing for any length of time, you’ve probably heard constant talk about how important it is to build your own email list. All that talk is true. When you build an email list, you’re building a real asset with the potential to put a lot of money in your pocket over time. It can pay out far better than many traditional investments, because you’re using email as a reliable channel to nurture real relationships with your audience. That’s where the real gold is.

Even if you’ve been around the block with email marketing, this article can help you piece together a few things you might be missing.

Do These 3 Things That Helped Boost My Revenue 300%

When I started implementing a solid email marketing strategy 15 years ago, my business income soared by over 300% in my drop shipping business.

The first thing I did was learn how to create real value for my audience by offering them what we call a “lead magnet.” A lead magnet is simply an “ice-breaker” that shows the other person you’re willing to start a great relationship by giving them something of value for free. So I created a number of landing pages to professionally present free ebooks, articles, coupons, and free consultations. I then offered that free, helpful value to people organically and through paid campaigns starting on Google, and posted helpful answers in online forums along with a bunch of SEO. That took about an hour a day for about 2 months.

The 2nd major thing I did — a real game changer — was learn how to reach out to existing business owners with successful blogs who were also building an email list. I’d ask them to partner with me. I would either pay a fee or we’d do a win-win exchange like an email clicks swap. My partner would send my lead magnet to their audience, and because those people trust my partner, the volume of leads was immensely higher than any other marketing approach.

Tip: the greater the trust, the greater the potential conversions you’ll get. Partnering with others to build an email list is just like influencer marketing today. Partner with the right person and you can see huge volumes of sales come through, because the power of trust is being unleashed through their recommendation.

The 3rd thing I discovered after creating my own campaigns is that email can be a traffic source you automate without any additional marketing costs. If you’re new to email marketing, realize you can design it to give you a consistent, daily flow of prospects and buyers coming to your website or offers without having to spend more and more money getting those people to come back.

With email marketing, I simply pay a flat, monthly rate to the email service provider (I use Aweber) and that’s it. Unlike the fluctuating ad costs you get with Google or Facebook campaigns, with email you do the work once up front, then fine-tune your funnel over time to optimize greater volumes of leads. That’s exactly what I did — and still do today.

All 3 things above are the steps I took to boost my income initially by 300%. You can do the same or better by taking that first step and creating something valuable (your lead magnet). If you need help with that or setting up your email system properly, reach out to me here and we’ll chat for free.

How to Get Started With Email Marketing

If you’re brand new to email marketing, you’ll probably be surprised how easy it is to get started. Email marketing offers a low-cost, low-risk opportunity with huge upside profit potential. You simply write up an email and send it to the people who want to hear from you. That’s how easy this can be to start.

Using email marketing not only helps you stay in contact with your audience, it lets you automate the delivery of information, education, and sales offers. Every successful entrepreneur I know with multiple streams of passive or automated income has done so by leveraging the power of email marketing. It works so well because someone who just gave you their name and email is genuinely interested in hearing from you — a much warmer lead than cold marketing on social media. As with anything, though, you have to know how to use it correctly for it to really pay off.

How Much Money Can I Make With Email Marketing?

On average, about $1 per email on your list on the low end. On the high end you can make $10 or more per subscriber, depending on the trust you’ve built and the timing of a relevant offer sent to your list.

The $1-per-email figure is fairly easy to reach as long as you’re treating the people on your list right and inviting them to buy something they really want or need. How to treat your list right comes down to your particular circumstances, but it’s best to consider when your audience wants to hear from you and how often.

A while back I did a group coaching call with some of my mentoring students. I’ve posted it below for you to listen to — click play to start, and follow along with the topics listed underneath.

Overview of Topics Discussed on the Coaching Audio

• Email marketing introduction: creating value for your audience, frequency of sending, what to focus on in the relationship, how to group-segment your lists and why, and the cycle of educate and invite.
• How to make money with email: setting up lists properly, what campaigns are and why they matter, and the importance of A/B split testing.
• Using your auto-responder: messages to put in the queue, the educate-persuade-invite flow, formatting, and calls to action.
• How to grow your list: email swaps, freebies, access gates, and syncing with social media.
• Monetize your list: giving people access to your list, affiliate offers, and CPA offers.
• Tracking performance: which statistics to know, what to measure, open-rate and click-rate benchmarks, and conversion goals.

What Are the Best Email Marketing Services?

Each of the top 4 email marketing services below I’ve used extensively over the past 15 years. Each has a 99% or better deliverability rate, great customer support, and free trial accounts so you can test them yourself. Signing up for any of these four is a great choice.

Pricing for the Top Email Marketing Services

You’d only pay the price below after your free trial. Pricing scales with the number of subscribers you have.

Subscribers Allowed	Aweber	Constant Contact	Get Response	Keap
up to 500	$19	$20	$15	$40
501 to 2,500	$29	$35	$25	$70
2,501 to 5,000	$49	$55	$45	$170
5,001 to 10,000	$69	$85	$65	$240
10,001 to 15,000	$149	Call	$145	—
15,001 to 35,000	Call	—	$250	—

3 Basic Steps to Start Making Money With Email Marketing

1. Create something of value. Examples: an ebook, a free training video, a free trial to a membership, a blog article that teaches something relevant and helpful, or a free consultation or coaching call.
2. Present that value on a landing page. I use OptimizePress to create high-converting landing pages that make it easy to present the value and quickly start collecting emails. Go here to set up your OptimizePress account.
3. Drive traffic to your offer. Order around 200 email clicks and drive that traffic to your free value offer. I recently opened up my email lists to people like you — you can choose the type of list you’d like me to send to. Get more details here.

Want help setting up your email marketing system the right way from the start? Book a free 30-minute call with me here and we’ll map out your lead magnet, funnel, and list-building strategy together.