Keyword research is an art and science and for most people can be a bit technical and super boring. However it still needs to be done, especially if you want to see success online and driving higher amounts of free and paid traffic through your SEO and PPC marketing. Keyword research is the very foundation of what drives the search engines and it will make your break your business if you don’t do it correctly. If you lack the time and or the desire to do the needed keyword research for your ideas, your blog or business I can help.
What is keyword research
Keyword research at its very core represents any question or conversation that someone out there in the world is having in their mind that ultimately leads them to use a search engine to help them find an answer. Search engines such as Google and Bing both have millions of people going to them every day typing in questions and various search queries looking for answers. The words these people use are called “keywords”. These keywords are what has the potential of driving a lot of traffic to your website if you use the right keywords. And guess what…these search engines tell you how often people use specific keywords in their own search engine, which is powerful!
What’s the secret behind SEO
The #1 secret to being successful online is packed into one word…”RELEVANCY”. Everything you do online, beginning with your keywords must be relevant to your target audience, your advertisements and your landing pages. The science and art that goes into connecting the dots between your target audience coming to your website and buying from you is magnified when your keyword research is done properly and implemented effectively. Think about the last time you went to Google to search for something and then think how long would you use Google to search for things if the system always returned irrelevant results, or poor results. Yeah, it wouldn’t be too long for any of us before we stopped using it. Well, that isn’t the case today though. Google and Bing both have superior search engines returning millions of search results for people that are highly relevant to what their question is. And that is what keeps them in business. The relevant search results is what incentivizes you and I and the whole world using them to continue using their system to search for things day in and day out. The keywords people use and the frequency of their searches are what you should be interested in discovering, along with who the real competition for the keywords are.
How it works
It’s pretty simple. After you choose a package below I will call you to walk you through the next steps and gather some information from you so I can move forward with getting your research done. The phone call will usually last around 20 minutes. After our phone consultation I’ll proceed with completing your keyword research and delivering the results to you in a spreadsheet. After I deliver it to you you can take those keywords and use them to optimize your content for your website and for your paid advertising with Google and other search engines such as Bing that allow paid advertising.
