How to increase click through rate
So you’ve optimized your website content and you’re expecting the traffic to come in by the hundreds to thousands a day. You may be on the 1st page of Google and other search engines for your top keyword phrases. The problem you’re facing now, at least for most people who are on the 1st page of search engines for their keywords is “how do I get people to click on my website headline instead of someone else’s?” Answer? Differentiation; or in other words make your headline STAND OUT among the crowd!
Here are two secrets or tips if you will that you can implement today to help your meta title tag stand out among the crowd as your site appears on the pages of search engines for users to see.
First meta title tag secret: Place your primary, targeted and specific keyword phrase with the highest demand and lowest competition in first place and consider capitalizing it. This places greater emphasis for users looking at the website results and also helps search engines pick up on your site better as well.
Second meta title tag secret: Cater the suffix, the last half of the headline to your audience and make it catchy and/or attractive to your target audience’s mind. Offer a discount, or present an offer based upon scarcity. For example, tell me which website link would you be more inclined to click on if you were searching for Custom-made Christmas stockings to buy for your kids for Christmas:
– CUSTOM CHILDREN CHRISTMAS STOCKINGS | FREE Shipping!
– Children Stocks, Stockings, Christmas, Buy Stockings
– Stockings | Christmas | Children | Buy Stockings
– Christmas stocks, stockings for kids-top children stockings
When looking at the options above most people would click on the 1st one:
“CUSTOM CHILDREN CHRISTMAS STOCKINGS | FREE Shipping!”
As you optimize your meta title tags for search engines don’t forget to cater it to your audience as well, they’re looking the search results as well! Implementing these two meta title secrets help you differentiate your site among the crowd and hance help you increase your click through rate from people who are looking specifically for what you have to offer.