INTRO: An irresistible offer package is a deal that your audience just can’t refuse. Overall everything you do in business should be presented in a way that leaves the customer feeling and thinking “I would be insane if I didn’t buy this right now!”. That is what you want your target audience prospects to believe with all their heart when they are presented with your offer.
Preparing and presenting irresistible offers is NOT a method of maniluplation or false promises. On the contrary whatever you offer must be EXACTLY what you deliver. The famous principle of success goes “Under Promise, Over Deliver” is true and will take your business to a completely new profitable level.
A good rule of thumb to use when creating your irresistible offers is to create an offer that is roughly 10 times the perceived value of the dollar amount you plan on selling the product or service for. Example: If you have a $10 price of a product= $100 perceived value. Perceived value is what we believe in our minds eye that is valuable to us. Value is subjective and dependent on who you are talking or presenting your offer in front of, and ultimately you won’t know for sure if what you have to offer is really valuable until you present it in front of your customer. At that time your customer will validate the true value of your offer and confirm it by purchasing it!
To increase the perceived value of your offer you can consider adding low cost/high value products/services such as:
- ebook downloads
- access to your membership area
- discount coupons
- limited time offers
- video training
- workshop access
- phone consultations
- in person tutoring
- bundled offers
- and whatever else you think your audience would find amazing!
- Using the guide “12 Steps to creating a sales page” http://bit.ly/v3FVI8 develop your first sales page offer that promotes your irresistible offer to your audience.