How to Build a Memorable Trusted Brand Online From Scratch

Brand equals trust. And that trust has to be earned. There are varying levels of trust. So you must ask yourself, how much do you want your customers to trust your company? The more trust you build the more customer loyalty you’ll have leading to growing profitability.

Building a memorable brand from scratch also means that you help your target audience repeatedly buy from you, not just once.

Strengthening customer trust then becomes the focus of creating a memorable brand from scratch.

How to build trust as a beginner

Being new to the game of building trust online can be very intimidating but let me tell you it’ll get easier the more you focus on genuinely helping your target audience with their frustrations and goals.

The first key I found to building a trusted brand online is to establish everything upon the pure love you have of creating a business that will make the world a better place. The world in this case is the lives of your ideal target audience.

When you prioritize out of love, literally everything you do will be a win. Even the failures will be wins because you’ll have at least tried something you loved doing and learned amazing, valuable lessons along the way.

I have yet to come across anyone who wasn’t happy they tried building a profitable business based upon what they loved to do. But I have met thousands of people who were unhappy and unfulfilled in life because they prioritize money over love. Those folks turned bitter about business, complained a lot, and were miserable.

If your love to serve people is your 1st priority then the 2nd priority of profit will follow if done right. From there money will magnify more of who you are.

Second, go the extra-mile. Building a trusted brand will come much easier and be more fulfilling when you magnify and leverage your unique gifts, talents, skills, perspectives, wisdom, personality, and experiences to build a team to delight your customers. Strive to create WOW experiences for them continually.

When you allow and empower yourself and team to express their uniqueness customers trust your company faster because each person is enthusiastic about the job they are doing in the business. People love doing more business with people who love what they do because they serve out of love not money. Money follows true value creation. It’s a matter of what gets prioritized first.

Third, be YOU. Building a brand upon a foundation of authenticity and unique personal ability will by default differentiate your brand in a valuable, trusted way, because there’s only ONE of you on this planet. People love doing business with real people, not robots, and AI programs. How you tackle and solve your customer problems will be different compared to your competitors because how you look at the world, how you respond, engage, nurture etc. all comes from your unique life experiences.

Fourth, do MORE. Building trust will come at a high cost; it’s not something customers will give your company over night. Therefore you must be willing to use your unique personality and expression of values to focus 100% on creating more value for your target audience than anyone else in your market. Your customers need strong reasons WHY to continue buying from your company. These reasons can be many, and we’ll discuss many of these in more detail today, but some of them in summary include having amazing customer service (people remember how they were treated), conveniences, simplifying the complex, better selection, unique solutions for their problems/goals, better prices, fast shipping, higher quality, customized experiences/products, etc.

From there secondary trust building factors need your attention. Things like how your business looks; its logo, colors, fonts, the feeling it conveys and more.

The overall principle to remember I always like to say is “Simple scales, fancy fails”

If your brand message is too complicated and speaks to multiple audience ambitions your brand message will flop. That’s what I have found over the past 16 years of building businesses online.

Consider answering this question:

What’s the #1 thing you want your customers to remember you for? Can you answer that question right now? If not then the following article I created for you will help put you on the right track with creating a sustainable competitive advantage brand.

And at any point if you want personalized help you can book a Free 30-Minute Break-through call with me here. We’ll discuss what you struggle most with and get you the answers you need to build a memorable brand for your business.

Let’s jump into it…

1. Create a Brand Vision Statement
2. Develop a Brand Story
3. Identify your USP
4. Create a Memorable Logo
5. Choose Your Color Palette Carefully
6. Create a Catchy Tagline
7. Choose Appropriate Typography
8. Develop Brand Guidelines
9. Create an Online Presence
10. Promote Your Brand Through Email Marketing

Create a Brand Vision Statement

Your brand should be an extension of how you want to portray yourself and how you want your customers to perceive you. Start by defining the values that you want to communicate. These values will be woven throughout your brand’s assets, such as the logo, website, and other promotional materials. It is crucial to ensure that your values are clear and consistent across all channels.

Create a “brand vision statement” that explicitly outlines how you want your brand to be perceived by customers and how you want to be experienced by them.

You can create a brand vision statement by asking yourself how you want to be seen, how you want people to feel when they experience your business and how you want to add value. Your brand vision statement should be the basis for how you create your brand from the very beginning.

Patagonia is an excellent example of how a brand can connect with people emotionally. Their mission statement, “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis,” clearly outlines how they want to be seen and how they want to be experienced by their customers.

By following this crucial step, you can ensure that your brand stands out from the competition, and you’ll be able to create a powerful and lasting impression on your customers.

Develop a Brand Story

In simple terms, a brand story is how your business came to be and how it has evolved over time. It helps customers connect with your brand and gives them an insight into how you operate. Creating a compelling brand story will help to give your brand identity and personality. It’s a great way to connect with customers and develop trust and loyalty in your business.

When creating a brand story, it’s essential to focus on how your business started, how it has grown, and how you want to continue to grow. Think of how you can communicate this excitingly and engagingly.

Creating a brand story from scratch may seem daunting, but it is critical to presenting your business. Taking the time to make an honest, genuine, and meaningful brand story will help set your business apart from the competition.

When creating your brand story, you’ll want to answer the following:

• How your product/service solves a customer’s problem: Customers relate more to how your product/service solves their problem than how it’s different from the rest. If it will make their life easier, how will it do that?
• How it is different: Understand your unique selling proposition and how it stands out from the competition. With many competitors, customers are likelier to choose a brand that offers something they trust.
• How customers use your product/service: People don’t just want to know how your product works, but how it works for them. Your brand story should be compelling and communicate how you want people to remember your business.
• How it adds value: Creating a brand story showing how customers can benefit from your product or service will make them feel emotionally connected to it. This value could be the difference between making a sale or not.
• How you have turned your values into a reality: Explain how your values have been incorporated into your business. Customers are more likely to engage with a brand with strong values and follow through on them.
• How you have overcome challenges: Show how you overcame obstacles and will continue to innovate moving forward. Progression and how you are improving are promising signs of how well the business is doing.
• How you will continue to provide value in the future: Demonstrate how you plan on remaining relevant and how your product/service will help customers in the future. Customers want to be sure that they are investing in a growing business.

Your brand story should be an extension of how you want to present your product or service. It should explain how you solve a customer’s problem and how your product/service differs from the rest. Ensure your story reflects the values outlined in your vision statement and is honest, genuine, and authentic. Take your time and refine it until you’re truly satisfied with how it reflects your brand.

Once you have developed an appropriate story, ensure a platform for people to engage with it. You can do this through videos, articles, or other content on your website or social media channels. Don’t be afraid to use your brand story at any point during your marketing efforts. It is a great way to showcase how your business has grown and how it can help the customer.

Identify your USP

Identifying your unique selling proposition (USP) is how you can set yourself apart from the competition. Creating a compelling USP should focus on how you want to be seen in the market and how you can add value to customers. It is important to remember that everyone will have different USPs – yours just needs to be unique in some way.

Creativity is one of the most significant ways to make sure your USP stands out. Identifying how you can offer something different or solve a customer’s problem will go a long way. You should also consider how you can tailor your USP to each individual customer and how this could generate more business.

Your USP should be as rooted in your brand story as possible. This will make it easier for customers to understand how you stand out and how you can help them.

Create a Memorable Logo

Your logo is the first impression that customers will have of your business. It should be simple and professional and reflect how you want to be seen in the market. Being creative with how you design your logo can make a huge difference – it’s how people remember your brand even after they leave your website or store.

An impactful logo can be easily recognized and remembered. It should incorporate elements from your brand story and how you want to be seen in the market. Consider how customers associate a logo with your business – this could make or break how people view it.

Did you know that in 2021, Kia changed its logo? Since then, 30,000 people google “KN car?” every month instead of “Kia car” because they’re confused about the new branding. This shows how important it is to ensure your logo stands out and how customers may be confused if you don’t.

You can design your own logo using my favorite design tool on the planet at Canva by going here. Or you can easily hire a professional logo designer for about $15 bucks by going here.

Choose Your Color Palette Carefully

A distinct color palette is how you can create an impactful presence and how customers will remember you. It’s essential to choose colors that reflect how you want your brand to be seen. Bright colors may seem fun, but they won’t necessarily help how professional people view your business.

Think about how the colors of your palette can be associated with how people view you. A brand that wants to look luxurious may have a color palette of gold, black and white – this would give off an expensive vibe. A business that wants to be seen as professional could use shades of blue and grey. It’s important to consider how you want your customers to feel when they view your content.

The colors you choose should also work in all formats – think about how it looks on your website, printed material, and on social media. Consider different color combinations until you’re satisfied with how it reflects your business or personal brand.

Here is a list of what different colors mean:

• Blue: trust, loyalty, dependability
• Red: passion, excitement, energy
• Yellow: optimism, happiness, enthusiasm
• Green: health, balance, renewal
• Purple: creativity, mystery, spirituality
• Orange: enthusiasm, fun, friendliness
• Black: strength, power, formality
• White: innocence, simplicity, purity

By understanding how different colors can be associated with how people view your business and how they make them feel, you’ll have a better idea of how to create the perfect color palette for your brand.

Create a Catchy Tagline

Your tagline will be how customers identify and understand your brand. It should be a concise, memorable phrase that conveys how you want to be seen in the market. It can also act as a call to action that encourages customers to take action with your business – such as making a purchase or booking an appointment.

Creating a great tagline won’t happen overnight. You should take your time to brainstorm ideas and how they relate to how you want to be seen in the market. Think about how customers will react when they read it, how it will make them feel, and how it represents your brand story.

Once you have an idea for a tagline, find ways to make it stand out – such as adding a pun or using alliteration. This will give your tagline more character and how customers can remember you better.

Choose Appropriate Typography

Your typeface should reflect how you want to be seen in the market and how customers will perceive your business. Something like Comic Sans won’t give off a professional vibe, so choosing something that complements how people view your brand is essential.

Typography can also influence how customers perceive your brand – something that looks fun and creative may make someone view you as an innovative business. On the other hand, a typeface with sharp edges and thin lines could give off a classic vibe.

Be sure to consider how people will read your typography and how easy it is to comprehend. It should be legible in all sizes and how everything appears on different devices. This will ensure that your customers can read your content easily and that it will encourage them to want to take action with your business.

Companies have received backlash recently for their text not being accessible. It’s important to use a legible typeface for people with disabilities so that everyone can read your content without any issues.

Develop Brand Guidelines

Brand guidelines are crucial for scalability and consistency. Some of the biggest brands have them in place, and how they can maintain how customers perceive their business.

Creating a set of guidelines will help you maintain how your brand looks and how customers view it. This document should include how customers interact with your content and how they can use or not use certain assets such as logos, colors, and typography.

Your brand guidelines should also outline the message you want to spread in the market – how you want to be seen and how customers should react to how they view your business. This will ensure that your brand is represented in the best way possible and that people become more familiar with who you are.

Things to include in your brand guideline pack:

• How customers can use assets: How to size your logo based on how it will appear in print, online, or on a mobile device.
• A list of how the colors should be used: How they represent how customers view your business and how they make them feel.
• Typography and how it should be used: How customers read your text, how it can be applied to different devices, and how it fits with how people view your brand.
• Your mission statement: How customers should perceive you and how they understand how your business works.

Create an Online Presence

Having an online presence is vital regarding how customers view your business and how they can interact with you. It’s also how they can find more information about how they can take action with your company and how it will help you reach a wider audience.

Start by creating accounts on social media, such as Facebook, Instagram, and Twitter. This will allow customers to interact with your business in real-time and discover what’s happening.

Use your website to showcase how customers should view you and how they can learn more about who you are. This should include how they can contact you, how they can read your content, and how they can subscribe to any newsletters that you may have.

To help customers find you more quickly, use SEO optimization. SEO will ensure that your website ranks higher in a search engine and that people can find you easily. SEO optimization can include how you use keywords, how you write the content in an engaging way, and how customers can easily find what they’re looking for.

Promote Your Brand Through Email Marketing

Email marketing puts your content directly into people’s inboxes, and this is an invaluable resource that can bring in revenue and customer insights. There are many ways to use email marketing, such as personalized emails that target specific customers while they are shopping or newsletters to keep your audience engaged with what’s happening.

To make sure how your emails are being seen, use A/B testing. Segment your audience to ensure that each group is targeted with content specific to them. This will help you get better results from your email campaigns and how customers can find what they’re looking for.

A/B testing is when you send out two versions of an email to test how people will react and which version resonates more. This way, you can see what works and doesn’t and make changes accordingly.

Email marketing ideas:

• Send out promotional offers to customers
• Send out weekly newsletters to inform customers about what’s happening
• Invite customers to subscribe to your mailing list for exclusive offers
• Send out surveys to understand customer needs
• Use email campaigns as a testing ground for new ideas

Conclusion

A well-defined brand can create a lasting impression on your customers and their views of your business. From creating a brand guideline pack to setting up an online presence and using email marketing to promote your business, you can ensure that customers understand who you are and how they can get involved with you’re offering.

By creating a solid brand, you can create an experience that will last with your customers and make them more likely to return. Take the steps today to start from scratch and develop a brand that stands out from the crowd.

Want expert mentoring with your brand building? You can talk with me for free for 30-minutes by booking your Clarity Mentoring call here. We can discuss your biggest challenges and see if we would be a good fit to work in a mentoring capacity.