Creating video that persuades others to take action can be difficult. So over the past year I’ve compiled 8 tips that can help you create powerful video presentations that contain the major principles of persuasion.
- Claim/Promise: what exactly is the promise you will be fulfilling or having fulfilled for them? Make it clear, specific, realistic, exciting, benefit driven
- Challenge/Dreams: what problems and/or dreams do your audience have that you can connect with as related to the promise you’re offering?
- Commonality: show them that you were in their shoes and can related to them. Bring it down to earth. Share a rags to riches story of your own or other relevant story.
- Credibility: what are you or your fulfillment staff qualified to help them? Any credentials, experiences, and testimonials (two or three of them) from people…share them at this point.
- Choice/Offer: Give them the details of the choice they can make today and the specific offer they can take advantage of. Be clear and spell it out in detail, leaving no rock unturned :-)
- Comparison Pricing: don’t offer the price first, but first tell them how much they would normally pay for the type of service they’ll be getting today at a discount. Be real. Let them know if it normally costs $500 to get the type of service elsewhere and you’re offering it for $50 because you’re offering it to as a group rate, or there’s another valid reason make sure to start off with the higher legit price and make sure to tell them WHY you’re offering a great price at this time.
- Concerns & Objections: resolve any/all concerns they may have and be thinking UPFRONT. The better you do at breaking down any barriers they have in their mind upfront the more they’ll be persuaded to take action.
- Call to Action: invite them to specifically click on the order button, or add to cart button, or whatever it says…and also provide a scarcity element to your call to action. For example the offer might be closed in the next 48 hours, you might only be accepted X amount of customers because of low staffing, etc…give them a real reason that makes sense and put a time frame to it.